Wednesday, September 3, 2008

Google Shines Up Chrome Web Browser

Article :-2

As America returns to work after the Labor Day holiday weekend, crusty eyes are abuzz about Google Chrome, the company's own surprise open source Web browser in beta. Bloggers on the scene European ones and those who apparently don't take holidays let the Chrome cat out of the bag a day early.

Editor's Note: Microsoft killer or not, Chrome has our attention. Be sure to read the rest of the article, which details what this development means to SEO. Chrome will suggest Webpages based on search rank or popularity. Thoughts? Let us know in the comments section.

On the Google Blog, Sundar Pichai and Linus Upson acknowledge they pressed the send button a day early, tipping off Philipp Lenssen in Germany, who set the fuse on the worldwide blog bomb. At the same time, Google coined a new PR move: announcements in e-comic book form.

You can check that out for in-depth descriptions, explanations, and philosophy behind Google's new browser but fair warning it will take a while. Bloggers immediately labeled it an assault on Microsoft, both on the browser level and, in an interesting stretch, the OS level. They wonder, too, about how this will affect Google's relationship with Mozilla.

It’ll launch at some point today at

First the specs:
  • Like Android, Google Chrome is based on, built from the ground up with, open source application framework WebKit; it is intended to be next-generation built for handling Web applications rather than Web pages. It includes Google Gears built-in.
  • To that end, Google built its own JavaScript engine, V8, to power web applications with multi-threaded efficiency.
  • Browser tabs get their own process rather than tabs sharing processes to solve the ever-dreaded freeze-and-crash problem by freeing up memory and reducing memory fragmentation.
  • Each tab has its own URL box, effectively making each tab a browser window
  • No about:blank pages. Chrome defaults to a page featuring the four most used search engines and the user's nine most visited Web pages.
  • Similar to IE 8, Chrome has an Incognito mode to erase browser history when the browser is closed something Firefox 3 didn't include.
  • Chrome can be streamlined so that the toolbar and URL box are hidden and only the webpage is shown on the screen.
  • Chrome features browser extensions allowing it to make hybrid apps similar to Adobe AIR
  • An Opera-like dashboard start page and auto-completion.
  • It's pretty strong on the security front. Chrome sandboxes Webpages, preventing drive-by downloads and installations. It continuously makes contact with Google to update a list of known malware sites in order to warn the user.
No word yet on how much the browser actually communicates with Google. Given Google's history of watching everything its product users do, it wouldn't be surprising if Google would gather browsing information to use for its search and ad-serving algorithms.

The browser will launch in more than 100 countries today. The company says the launch will add value for the user while driving innovation on the Web. Available only for Windows for now, Google plans to release versions for Mac and Linux as well.


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